The posters were made to show the legibility of the font and to discuss the Franklin Gothic typeface and what it was made for “newspapers both headlines and body copy”, it’s a classic typeface; it’s clear and it gives a quick understanding.
It was also made to be used for limited spaces.
The poster links the font that they see frequently with its proper uses.
 
The slightly enlarged x-height and condensed proportions of this typeface result in greater economy of space. This typeface is a standard choice for use in newspapers and advertising. Franklin Gothic is designed especially to solve impossibly tight copy fitting problems, while maintaining high legibility standards. Franklin Condensed provides medium weights of narrow proportions. It is frequently seen in newspapers, advertisements, posters, and anyplace with space restrictions.
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